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In Kingdom of Saudi Arabia business stands on strong relationship between vendor and customer with limited scope for direct marketing, why so?

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Question added by ALAMGEER HUSSAIN HASHMI , REGIONAL SALES & OPERATIONS MANAGER , Uth Healthcare Pvt., Ltd
Date Posted: 2016/11/28
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by Deleted user

In MENA region, most transactions are based on personal relation and rarely on professional standards. People here like to have a friendship with business partners. 

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