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How important are the demographic factors in my marketing campaign?

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Question added by Dana Qaisi , Social Media Specialist , N/A
Date Posted: 2016/12/07
Carlos Vergel Caparras
by Carlos Vergel Caparras , Managing Partner , Reelter LLC

Very Important, as any marketing campaign comes with a finite budget, identification of the target market demographic is always the first step in planning a campaign. Any further activities should revolve around reaching the maximum number of the target market demographic within the specified campaign budget.

Sachin Chauhan
by Sachin Chauhan , Sr. Digital Marketing Executive , Viiking Ventures Pvt. Ltd

Well Demographics is the the ultimate categorization tool for any Marketing Campaign. Grouping consumers based upon characteristics allows to better serve the needs of their ideal customers. In terms of marketing, it means selling a product or service to the person most likely to buy it based on their unique needs and preferences. Better you know your customers, the more likely you can give them exactly what they want.

Stanley Mathew Mbiydzenyuy
by Stanley Mathew Mbiydzenyuy , SEO and digital marketing Director , SEO Elites Ltd

Sachin and Carlos have both touched the base. Good answers

Sattar Abdulkarim  Mohamed
by Sattar Abdulkarim Mohamed , Country Sales Director , Ideal Technical Solutions

The Demographic factors are very important in the marketing Campaign due to the following reasons :

1- Categories of population are known as well as preferences to meet the customers needs 

2- Focusing on the new trends of the market to create new products and services

3- Further identification for the New customers requirements to be considered for the future campaign

4- Limitation of the Target Budget as per the real needs of the market for the certain Products and Services

5- Knowing shares of the other players in the market  for the same services and products for the various categories of the consumers

jasmina malnar
by jasmina malnar , Head of Marketing and Indirect Procurement , Hrvatski telekom

It is only relevant if your offer/brand/product/service is aimed at certain demographic, otherwise it does not matter much.

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