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If your money is made from the customers, then all you do has to make a customer happy / coming back to you / paying good money for your services and goods. Simple as that. Details differ from industry to industry, but the main paradigm remains the same. Thanx for asking ;)
Better services to customer, you become more trusted supplier. More trusted you are more pressure you can put on customer to push your products in his market.
Trust me it is always your personal relations will convince your customer to help you in attaining good sales.
It does not matter what you sell. It matters what your customer want to sell.
Keep your customer happy, as he is a King.....
Adopting customer focused strategy is important because all of the marketing efforts are done to convert those efforts to sales and sales can only be generated when you come up with strategies that focus on customers you are targeting on. Customer is the king of the market
By providing a better quality service, timely and frank, you become a more reliable supplier. When the customer trusts you more pressure can be put on the customer to push their products into the market.
Strong, honest personal relationships will convince the customer to help you achieve higher sales volumes.
No matter what product is marketed or sold, it matters what the customer wants to sell, without losing sight of the goal of the company, the idea is to build trust with the customer to obtain a win-win association.
In any B2C industry, the consumer is the core of the business & has to be given the top priority while deciding on marketing campaigns.
The best way of ensuring that the campaign remains consumer focused is to perform an SEC analysis (Socio Economic Classification) to understand the target audience and its demographics. Further the SEC study should be refreshed prior to any marketing camapign and updated accordingly, to ensure that it is up to date with industry trends and business objectives of the company.
Once the SEC analysis is complete, the marketing campaign can be planned accordingly. Ofcourse, the objective of the campaign should be clear (lead generation / brand awareness etc.). The objective can be decided based on the AIDA (Awareness Interest Desire Action) cycle & combined with the SEC results to decide on the best possible campaign to target that audience.
For eg. if the objective of a future marketing campaign is generating Awareness & Interest in the market & the SEC cut is A1, A2 in the age group 20-35, then a focused digital campaign (Google, FB. LinkedIn, banners ads on the right websites, SMS, Emailers) along with some elements of ATL (Radio / Print ads in the right magazines) would work in ensuring the focus on the right audience.
Customers are purchaser & seller of our product, so it is important to make them happy, satisfaction, motivate, awareness & became part of our companies.
Customer delight ensures you get your salary, conversely, no customers = no job . SIMPLE.
After all , it is an identified customer need that we are catering to by marketing it !!
