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How important is to qualify a lead prior to meet the customer?

Is it important we ask question which are relevant to business?

Is it important to know the nature of the business?

Is it also important we qualify the customer on the other product scale on the first call?

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Question added by Adil Khan , Team Sales Head , Ambition Group
Date Posted: 2016/12/17
Saikat Baksi
by Saikat Baksi , SENIOR GENERAL MANAGER - SALES & MARKETING , ELECON GROUP - (EMTICI ENGINEERING LTD.)

It is extremely important that the lead is qualified before meeting the client because out of hundred leads, hardly five or six may end up in real prospects. Visiting all the leads will result is acute loss of energy and time. Hence, it is wiser to sharpen the axe for 80% of the time and then hit a few blows to cut the tree!

Sheeraz Zaheer
by Sheeraz Zaheer , Account Sales Manager , BASF Saudi Arabia Company Ltd

I think it is more important to meet customer first for the deep dive to know his demands and requirements.

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