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The most difficult part of the presentation of a marketer to their management is the 'ROI on marketing budget' part. How to face that music?
The best way to calculate ROI may very according to the type of marketing you are in. There are many ways to find ROI. Calculating ROI is basically the part of finance and risk management. You may find various ways to calculate ROI online. You can try this interesting link. http://www.investopedia.com/articles/basics/10/guide-to-calculating-roi.asp
