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What role does paid advertising play in your overall SEO strategy?

Explain the key reasons, why paid search should be a part of inbound strategy!!

Link Building Digital Marketing SEO
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Question added by Rameez Bin Abdul Majeed , Digital Marketing Manager , Muscat Higher Education Centre
Date Posted: 2016/12/22
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Beth McClure

Below are five important reasons why you should:

  1. It’s There When They Are Searching

  2. It Can Complement Your SEO Efforts

  3. It Provides the Ability to Change Messaging in Real Time

  4. It Can Have a Broad or Targeted Reach

  5. It Can Provide Lift to Other Marketing Strategies

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