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When opening a new restaurant/cafe, how important is marketing on social media in order to get exposure and become well known?

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Question added by Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date Posted: 2016/12/23
Olukayode Oguntade
by Olukayode Oguntade , Digital Officer , Palladium International Development Nigeria Limited

Social media in this 21st century is vital especially when it concerns user experience interacting with a product or service in this case of a restaurant. Such kinds of businesses thrive on personal referrals from friends and families who are already connected within their own social networks, outings and family get together. Such businesses can better connect to these wider networks and attract new and returning customers.

Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Hi!!

 

Definitely, due to advancement of technology & social media platform's has become an key for any business!!

 

Compared to Traditional Marketing, here ROI can be better measured along with reach, awareness/visibility etc

 

Marketing using smart actions such as : Targeting location, Geo, age/ethnicity, location etc will help better target your "Suited/Ideal potential customer's" (Combination will vary based on type of restaurant & any Niche's ) who are more likely looking for or will avail similar services

 

Here, analytics are available how any marketing campaign have performed, how many viewed your campaign & took action, their location or activities carried (Thus, re-marketing to those people who 1st showed interest option too available in any social media like Facebook are available ) Thus better chances of engaging & conversions

 

Thanks!! :)

Rasha Abu Saif
by Rasha Abu Saif , Head of CS and Commercial Projects , arabot

Social Media platforms are used to endorse brand image through special campaigns, shared information's to different segments and also to create brand awareness to the public.

Its very important to use different social media platforms since numbers of people using the technology and smart applications is increasing worldwide.

Youssef Azmy
by Youssef Azmy , Digital Marketing Consultant , Hibu

Social media has proven over and over to be one of the most used marketing effort by the restaurant business. One of the reasons in my opinion is that the restaurant industry strives on social interaction (reviews, awards, chef critiques, etc.) it makes sense. Eating is a social thing and social media garners that interactive environment! 

Mohammed Ashoor
by Mohammed Ashoor , Assistant Vice President , بنك الرياض

Very important to use social media

analiza guevarra
by analiza guevarra , Cashier , Julie's Bakeshop

Yes it is important due to the technology advancement nowadays..

Sherry Mae Tinador
by Sherry Mae Tinador , Owner-Manager , Lerma's Bakeshop and Refreshment Parlor

When you have  a presence on social media, it would be easier for you to connect with the customers. Your restaurant can be posted in facebook,instagram and twitter and all social media accounts.

You can us it for your marketing strategy because you will know the needs and wants of the people. You can make or create the foods that people really want. 

Maez Paravakkal
by Maez Paravakkal , Procurement Executive , Fujseng Constructions

Definitely, due to advancement of technology & social media platform's has become an key for any business!!

JAHIR HUSSAIN
by JAHIR HUSSAIN , ADMINISTRATION ASSISTANT , JJ COMPANY - gold & jewellery

YES, IT IS NECESSARY BECAUSE NOW A DAYS WORLD FIRST NEWS AND ADV REACH IN THE SOCIAL APP  

prahlad kumar Verma
by prahlad kumar Verma , Sales Account Manager , Goel power controls pvt Ltd

Chef has a bigger right on menu creation as its the core of his/her operation.

arnie esguerra
by arnie esguerra , Sales/Marketing/Project Manager , Cambridge Trading

social media is very important. if not the most important to introducing a newly opened restaurant.

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