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I differentiate myself with my own personality that answers to no conventions and is more hands-on and personal rather than celebrities who memorise text written by their PR agents.
as a social media marketer i try to know every things about updates every one use different tools to manage his work but this tools already exist for every one but you must have your own way you can be leader or followers your experience is the best tool you have to use it try to discover new ways and you must take risk to learn