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As far as International Marketing is concerned, the main point of difference is the Taste and Culture Mix that varies from countries. The key role of a global marketing manager should be to understand the market trend and taste of the particular geography he/she is going to pitch the product/service.
The apt example for this is The Mc Maharaja Burger from McDonald which is ONLY available in India. Maharaja means "King" in Hindi and to give a local attachment, McDonalds has introduced this item in their Indian Menu