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It is the most important thing to keep your customer happy in order to have a flourishing company.
A satisfied customer is a repeat customer and if the customer.
A Customer wants to be treated like a king/queen ... get the best product for the best quality to a good price and the shortest lead time.
ISO 9001 will give you more on this subject
True - first priority of any organisation is to achieve Customer Satisfaction - this includes External and Internal Customers.
External Customers are the general patrons who have transactions with our business as per their requirement.
Internal Customers are the Employees, the Vendors and Stake holders - they are as important as the External Customers. In fact it is said "Take care of your Employees and they will take care of conducting your business - Take care of your Customers and they will take care of the life of your business"
Customer satisfaction is the ultimate goal which is to be achieved through market research, quality production, excellent HR and marketing strategy.
Customers are always top priority of any commercial organization without customer care how any business can be run or survive?
I agree with the given answers from the experts.
Thanks
Yes, but whom ?
whether organization classified Profit or Non-Profit organization , there are beneficiaries ( Customers, Clients,Followers,...) so his-her-their satisfaction is organizations high priority goal , and come first before everything.
Regards
Appreciating for your invitation. Yes, the Customer satisfactions has to be a first priority for any organization. In fact the Business could not be expanded without a clear policy to approach the customers and adopting their requirements. Customers awareness and knowing their future plans is considered the corner stone for any success in the market.
Thanks for invitation
I agree with colleagues answer
I believe customer satisfaction is the aim of any organization, but you can not set it as a company goal.
Company goals should be a focused and with certain target, like improve quality, reduce prices, increase profit, increase market share and so on..
But putting the customer satisfaction itself as a goal may neglect other factors and cause to company's loss and stakeholders to be unsatisfied.