In a customer focused organisation, how do you keep your company customer-centric when there are so many different demographics and categories?

Dear Lana

This is a serious pitfall for most companies in middle east. They become too customer centric and forget about their employees. I will want to quote Richard Branson on this. He famously said that he focusses on keeping his employees happy because if he keeps his employees happy then the employees will ensure that the companies customers are happy because they know that if the company is financially happy then only it can continue to make them happy. "What goes around comes around".

 

Customer Rating Each employee is responsible for the proper classification of a certain set of strategic

When we list demographics & categories, segementation & niching comes into play. Therefore the organisation may embark on a segementation & further niching strategies to ensure that it remains customer-centric. Segementation & miching involve dividing & classifying different customers in different categories & classes while concentrating & specialising in them with a view of efficiently & effectively satisfying their needs. Thanx for the invitation

Thanks for invitation,

Agree with Mr. Abdulhameed in his answer.

Thank you for invitation. I agree with Omar Saad Ibrahem Alhamadani & abdel hamid mamdouh mohamed.

Thanks

I support Colleague Abdulhameed and his answer

Regards

customers feedback and comment + employees performance. Customers focus org. dwells on these strategy to keep on tracking the condition or situation of the product and how important it is in the customers daily necessity, and how the employees perform their duties to support the product that sells in the market. Thus, the comments of the customers ( satisfied or dissatisfied) and employees performance would be the basis or factual data of the company to move further plan and make greater impact to the customers will keep the company customer-centric identity. However, to build a good customers and company relationship is the best tactic to keep the company customer-centric.

I believe Customer Analytics, which is a new field in data science, is the way for a company to be customer-centric. The behaviours of customer from each demographic category could be objectively analysed. This will help in managing customer relationships.