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Here is how to integrate your website and social media strategy:
Engage with your target audience on social media. You can initiate relevant conversations here and prompt them to check your website
The Search Engine Optimisation(SEO) capabilities of your website will make your brand more discoverable and social media can provide further visibility to your brand
Add share buttons on your website to share your content on social media. For e-commerce businesses, integrate social buttons on product pages so your customers can share socially what they just bought or like on your website
