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I can recommend "Brand" because it’s cost-efficient and easy to use. But make sure you know your company's plan on social media and what u want from the analytics.
With Brand you can get insights into what people are saying about your brand & what’s the tone of their mentions, even how you are doing compared to your competitors. You can export the data in several report formats so that you can continue your planning. There’s an option for collaborative work within the tool itself, which lets your team help in the analytical process as well.
Hootsuite has the right solution for everyone
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