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Do you think analytics metrics such as 'time on page' is playing a more vital role in keyword selection versus just high-traffic volume?

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Question added by Rameez Bin Abdul Majeed , Digital Marketing Manager , Muscat Higher Education Centre
Date Posted: 2016/12/28
Honoree Tigrett
by Honoree Tigrett , Web Designer, SEO, Google for Nonprofits Admin , Covenant Baptist Church of Slidell

Yes, time on page shows user engagement. Because search engine ranking factors change monthly, your website might not be ranking for your target keywords per se, but time on page proves the user likes what they are reading. 

Selena George
by Selena George , Senior Product Marketing Manager , ABC

Time on page is a tricky metric because if you have a standard implementation of any Web analytics tool, then they don’t provide you the time on page for visits with single-page views.

So, it is not that these metrics by themselves are playing a more vital role, because while they are great diagnostic metrics (at least bounce rates), they are simply not strategic enough. 

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