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Advertising is a medium to take your brand communication to the audiences you are looking to target. And we are well aware that we have a limited time to show our advertisement for ex10 sec TVC, a full page advetisement in newspaper & so on.
we can't push people from viewiing your advertisement, so, in order to create pull for the advertisement view we need to show creativity. A good advertisement has the charisma to prmote the message in an effective way & in stipulated time.
I believe "Action Speaks lauder than Voice" when it comes to spreading your message through paid form of advertising & this can only happen if we are creative.
Yes. An advertisement is the bridge that connects clients to a customer. If the ad has better creativity, customer will get attracted to the client. The better bridge, the better traffic.