How to install Universal Analytics via Google Tag Manager?

You can install a basic implementation of Google Analytics via Tag Manager in six steps:

1.       In Google Tag Manager, select ‘Create Tag’ and then choose the Google Analytics tag template.

2.       Select ‘Universal Analytics’.

3.       Configure your tag by naming it. We suggest naming it "GA Pageview."

4.       Then add your Google Analytics property ID or your gaProperty variable. 

5.       Finally, choose the Track Type, which in this case, should be the most common type of tracking: ‘Page View.’

6.       Choose your firing triggers. For a basic Google analytics implementation. Select ‘All Pages’.  

Once you've defined a measurement plan, you'll need to create a container and place the GTM container code on your website. Then, you can install a basic implementation of Google Analytics via Tag Manager in four steps: In Google Tag Manager, select 'Create Tag' and then choose the Google Analytics tag template.

1. On the Workspace Overview screen, click New Tag. Or from anywhere in your container, click Tags New.
2. Click Tag Configuration and choose Universal Analytics.
3. Select the desired Track Type.
4. Select or create a new Google Analytics Settings Variable:
5. Click Triggering to choose a trigger that will make the tag fire.