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PPC - Pay Per Click . SEO - Search Engine Optimization
SEO and PPC may seem to be related but are two different concepts.
SEO results in ranking is search engines and you don't pay the search engine provider. You optimize your website on multiple parameters to be in the top 7 organic search results (ideally b/w 2-5).
PPC you pay the search engine to show you in the paid result area of the search result page. this is done by choosing the keywords, geographic, demographic etc. and bidding for it at a price.
you can The TOP paid ads of of a search with almost no organic search optimization of your website by bidding for the right keywords at an optimal price.
You can be The TOP organic search result without paying a penny to the search engine for PPC but by rightly optimizing your website.
Remember that the search algorithms changes regularly and hence you need to optimize fot organic results constantly.
