Does the term "customer focus" mean that all efforts are directed towards the customer? Shouldn't there also be focus on the organisation itself?

Thanks

Customer focus means direct all available elements in the organization ( staff, roles, efforts, ...) toward customer to get his-her loyalty, not focus on customer only.   

Organization focus is also important but customers keep your organization alive

Thanks for invitation,

Totally agree with Mr. Omar Saad's reply

Customer focus entails diverting several activities, strategies & resources toward achieving customer satisfaction, delight & rention or loyalty. This doesn't mean that the organisation has to divert all its resources, energies & strategies on customer focus aspect only but rather balancing amongest all the other organisation portfolios. Thanx for the invitation

Thank you. I support colleagues answer & looking forward to new answer.

WHEN YOU CAN CAPTURE THE EXPECTATION OF YOUR CUSTOMERS YOU RETAIN THEM.YOUR VALUABLE CUSTOMERS ARE TREATED AS KING BEARING IN MIND PRODUCTS AND SERVICES THAT CAN SATISFY THEM ALWAYS.PAYING GOOD ATTENTION TO YOUR CUSTOMER NEED IS A STRATEGY THAT  CAN ALLOW YOU A LEVEL OF PATRONAGE BY THESE CUSTOMERS. THE ORGANISATION FOCUS CAN BE YOU PROVIDING RIGHT QUALITY,RIGHT QUANTITY AND AT THE RIGHT TIME ALWAYS.

Индивидуальный подход к каждой компании и лицу принимающему решения, вот куда должна быть направлены ваши силы. 

Customer focus is the same

focus on the organisation itself