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What are the three desired outcomes while planning a promotional campaign?

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Question added by Binod Timsina , Human Resources Business Partner , CG Corp Global │ Chaudhary Group
Date Posted: 2013/10/03
Binod Timsina
by Binod Timsina , Human Resources Business Partner , CG Corp Global │ Chaudhary Group

When planning a promotional campaign keep in mind that a campaign generally consists of three desired outcomes:

Outcome1: Your promotional message reaches your intended and targeted audience.

Outcome2: Your message is understood by your audience.

 

Outcome3: Your message stimulates the recipients and they take action.

Zuheb Farooqui
by Zuheb Farooqui , Intern

1). Promotional message reaches your intended and targeted audience.

2). Increase sales while remaining on budget.

3). Increase awareness of the product/brand.

Deleted user
by Deleted user

Of course, the desired outcomes depend on the specific objectives of the campaign, but generally, these would be 3 desired outcomes:

Increase sales while remaining on budget

Increasing distribution of the product

Increase awareness of the product/brand

 

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