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When planning a promotional campaign keep in mind that a campaign generally consists of three desired outcomes:
Outcome1: Your promotional message reaches your intended and targeted audience.
Outcome2: Your message is understood by your audience.
Outcome3: Your message stimulates the recipients and they take action.
1). Promotional message reaches your intended and targeted audience.
2). Increase sales while remaining on budget.
3). Increase awareness of the product/brand.
Of course, the desired outcomes depend on the specific objectives of the campaign, but generally, these would be 3 desired outcomes:
Increase sales while remaining on budget
Increasing distribution of the product
Increase awareness of the product/brand
