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What are the steps involved to do marketing research in practice not in theory?

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Question added by Talha Obeidat , sales and marketing director , Back Comfort
Date Posted: 2017/01/11
Fatema Abdulaal
by Fatema Abdulaal , Assistant Marketing Manager , Seddiqi Holding

  • 1. Define objective & problem
  • 2. Determine research design
  • 3. Design & prepare research instrument
  • 4. Sampling & data collection
  • 5. Analyze data
  • 6. Visualize & communicate results

Wail Asad
by Wail Asad , رئيس قسم , جامعة عمان الاهلية

 * Determination  the problem or phenomenon

 * Methodology 

 *training the researchers

* Questionnaires match with problem

*The study sample

*Assumption to solve the problem

*Analysis the questionnaires

* Report & Recommendation

 

Dr wail asad  

محمد عبد الرحمن علي القرشي
by محمد عبد الرحمن علي القرشي , أخصائي تسويق ومبيعات , الإدارة العامة إقليم اليمن / هائل سعيد أنعم HSAG

Marketing Research Process: 9 Stages to Marketing Research Success

Stage 1: Formulating the Marketing Research Problem.

Stage 2: Method of Inquiry.

Stage 3: Research Method.

Stage 4: Research Design.

Stage 5: Data Collection Techniques.

Stage 6: Sample Design.

Stage 7: Data Collection.

Stage 8: Analysis and Interpretation.

Stage 9: The Marketing Research Report.

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