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Nowadays, marketers are trying to focus their efforts on making their adverts short and straight to the point because they believe that the audience is not willing to watch a very long advertisement. So the question is, what is the longest advertisement you're willing to watch? What would pull you into watching a long advertisement, say3 minutes long?
I think 3min is the max that I would watch... We as consumers tend to just have a quick glimpse on the ad and then move on to another, though no- I wouldn't watch a longer one..
