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E-commerce: which difficulties might be encountered by establishing?

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Question added by Mohamed Abdelsalam , Automotive sales & marketing analyst , Anvis Group Deutschland GmbH
Date Posted: 2017/01/15
Rameez Bin Abdul Majeed
by Rameez Bin Abdul Majeed , Digital Marketing Manager , Muscat Higher Education Centre

Currently, some of the most important problems that might be encountered by establishing an E-commerce firm are:

Competition for Shoppers: The competition for eCommerce sales is increasing globally.

Decreasing Brand Loyalty: The existing customer base is an important part of an eCommerce system, they needs to be exploited at the maximum for more sales.

Low Conversion Rates: Driving website traffic is somewhat an easy task, but converting that to a sale is where most of the E-Commerce companies fails.

Low Average Order Values (AOV): From the 75% of product searches that initiate online has a very less closing, only 8% of sales ultimately close online!

 

Parijatham Sivaprakasam
by Parijatham Sivaprakasam , Team Member

Maintaining customer’s loyalty,product return and refund,The struggle of competing on price and shipping, Competing against retailers and manufacturers

Mohamed Abdelsalam
by Mohamed Abdelsalam , Automotive sales & marketing analyst , Anvis Group Deutschland GmbH

This points should be focused by establishing a business  (E-commerce);

● Business process: The virtual and physical structures, ....etc.

● Product / Service: Competence, why should my product or service exist?,....etc.

Market: Region, territories, marketing strategy, ....etc.

● Financing: ROI, ROE, turnover. ....etc.

Incidentally, a reliable and comprehensive BP will be needed in case of raising a loan. We just would like to get a bright outlook for E-commerce 

 

Usama Raza
by Usama Raza , Accountant , SHELL LUBRICANTS

IT knowledge.                                   ...................

Stanley Mathew Mbiydzenyuy
by Stanley Mathew Mbiydzenyuy , SEO and digital marketing Director , SEO Elites Ltd

Please rephrase your question. Difficulty in the design process, implementation or marketing? I did not understand the question because there is a start in e-commerce which is developing the platform, starting to sell and starting to dig into insights. All these are things you do when establishing an e-commerce project.

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