As a trainer, how would you appeal to the trainees who don't believe they need the information that you're providing them with?

Training is a critical activity and required lots of hard/smart work to ensure one successful session

We need to understand the problem and correlate with the few facts.

In most of the training certain % of trainees do not believe in training and feel that it’s a futile activity.

The % of such participants depends upon type of training, selection of participants, casual approach of companies or people arranging the full training session, poor quality of trainer etc.  

So it’s critical for a trainer to work out on below mentioned points.

Before training

# Trainer should ensure that every required things (printouts, projector, pointer etc.) should be available at the right time and right place, arrangement of equipment's should be in line before training starts. Any distraction in between the training will play in the hand of unproductive participants.

# Ambience is critical criteria to attract the participants and create a positive environment. So it should be chosen wisely and trainer must see the location and place (If physically not possible, use some other source).

# Trainer must have detailed list of participants along with their functions, expertise and should try to accommodate a customised approach in the content.

# Trainer should try to meet individual participants before training as much as possible.

During the training.

# Be systematic and disciplined and do not let it loose during the training, Its does not mean to be monotonous, use humour, jokes and other playful activities.

# Try to identify those participants who are negative and do not believe in the training (can be easily done through observation.)

# Give a little bit more attention towards identified participants in the first hour of the training.

# Ask their views, questions, appreciate them, try to get them involved through personalised conversation.

# There will fewer participant, who can’t be changed but will create a distraction, control them

# A smart trainer always uses personalised affiliation to get participants involved.

So basic rule of training should be implemented and certain pro-activeness   can really help a trainer to get almost 100% participants to be engaged with fewer exceptions.

away from the technical part as a trainer , which some already answered,

When you go to watch a movie , what things makes you engaged, entertained , Alert ?

Having waves of feelings,

Having great messages , feeling respected, having fun.

for me this is pure training , and the more audience is participating in the movie the more it's a success.

As a trainer , one would need to understand the audience and the consumer needs and then explains what should be done to fill the gap.  By knowing what is needed, a trainer can focus on addressing weaknesses and making a training course more efficient. Create a compelling story that will engage the worker as an ice breaker and provide examples of the correct and incorrect way to get these needs achieved with minimal time wasted and risk involved.

Create an incentive program that will keep the employees excited about reaching training goals. A job well done can be rewarded with little to no cost to the company. Give visual examples that can stick with your employees as a means of getting them to acknowledge the correct way to handle any situation. 

Thanks for invitation,

It depends on lot of things, for example:

1-To what extent are the trainer be able and succeeded in  using the "Ice Breaking" style, when he start his first session ?

2- To what extent the trainer well presented the training objectives to the trainees ?

3- To what extent the trainer well prepared the training's subject and to what extent he is able to update the training knowledge, the power point presentation to be more attractive,....etc. ?

4- To what extent the trainer able to share the trainees their ideas, expectations toward the training course ?

5- Is the trainer lead the training course to be more active for the trainees or he is refusing any discussions from their side ? 

By maximizing engagement in the classroom.............

A trainer that cannot convince his trainees means a red flag and that will only occur if the Trainer is not satisfying the Trainees. Lessons are not presented with proof,  no proper explanation or questions are not addressed very well.  

 I don't agree that a trainer should appeal to be believed. 

Read below link.  It may help:  http://www.wikihow.com/Convince-Anyone-of-Anything

Thank you for the invitation

This depends on the extent to which the trainer, and the inspiration for the trainees

This happened to me once and I just laughed in their faces. 

"Let me get this straight", I said.   "Somebody is paying you, and paying for you, to be supplied with information that improves your employment / promotion / salary prospects, and you're arguing about it?"

Most of them were suitably embarrassed and accepted my point.  A few continued to argue, so I said, "OK, you teach the course."   They said they couldn't because they didn't know the material.  "Interesting", says I.  "There is some information here, and you're claiming that at no point in the next 40 years will that information be useful to you, even though you don't know what it is."

That shut the rest of them up.  At the end, one of the latter group even came up to me - when nobody was looking - and said that actually it had been a useful day and that he had learnt his lesson.

Of course this advice only applies if the information is actually useful.....

I would point out those trainees and will ask them to participate in the activity. Will involve them in group activity so they can share their experience and knowledge with others. Will keep them busy throughout training session so they cannot disturb others.