What are the value propositions that marketing agencies should approach clients with?

1.  Scorecard

Refer to any scoring criteria / scorecard provided by the client first. Assess all their criteria and ensure you give as much information as possible to get full marks in each area

2.  Insight

Focus on gaining insights into the client's stated issues as soon as possible

3. Structure

You should look to break down a proposal as below, unless the client  has explicitly requested a specific content order

4. presentation

First impressions really do count and a well-researched solution will lose credibility if it is badly explained, full of typos and uses dense language.

• Use the experts in your agency - designers, copywriters, copy proofers - to make a difference. Have them craft key sections and check everything off - quality is all.
• Word or Power point doesn’t have to mean dull, one of your designers can

 look at cal louts for key points etc

Low pricing and guaranteed results backed by evidence. Creation of a long lasting relation as compared to being money focused. You want to promise your client the opportunity to get to you even at midnight in a scenario when there is a problem relating to the product or service the marketing agency is engage with.

Value proposition means; what is that thing you would do for me that no does.

Satisfying a client is a source of value proposition.

Hope this helps.