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What is the best marketing practice in the pharmaceutical field?

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Question added by Sameh Mohamed Mohamed El-Kondakly , Middle East Business Development Manager , Ronesca
Date Posted: 2013/05/07
Deleted user
by Deleted user

communication strategy

Mohamed Hendy
by Mohamed Hendy , Commercial director & Co- founder , The matchers

in the pharmaceutical field you usually deal with doctors, so the best Marketing Practice communication strategy is through BTL activities ( Below the Line) : refers to forms of non-media communication, even non-media advertising.
through : seminars, events, price promotion,Gift with purchases, also gifts certificates, coupons, free samples .
in some cases you can use ATL ( above the line ) activities if you are going to promote it to the mass.
it depend on what kind of products or services you offer.

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