What strategy would you follow to capture the market and maintain the leadership position among the other company ?

• Roll out effective marketing campaigns to target population
• Honor close symbiosis between consumers and my organisation
• Good Client relationship Management
• Bringing positive stories to consumers

Marketing Research is a best way to know the exact position of the market through we can maintain the position from other companies and still up and downs we can remains and stand in the market.

1.To Be a market leader , need to seek ways on Global Expansion and also consider the Local markets in the Home Grounds as rural market will also lead to higher yield and thus thus giving the company an Organic Growth , 

2. Spend cautioususly from the beginning as to avoid spend cuts during economic downturn

3.Expand smartly and not at the cost of any working capital of the business units

4.Retain Talents 

5.Need to be clear on the Marketing Plans and shown know what to communicate to pull and retain customers 

6.Know your competition and their patterns ( Sales growth , Marketing Plans , etc )

7. Know your Customer 

If the above points elaborated in detail , then any company can steer its position and can start progressing towards the market Leadership position .

Warm Regards,

Ak 

Strategy should evolve around these 5 key criterias ,how to win,where to play, what is your winning aspiration,core capabilities and management systems.organizations should carve the niche for themselves by cost leadership, differentiation,value creation and competitive advantage.

The current situations always decide the future situations and hence the leadership and the relations maintained with the clients and management will he to keep up the competition and leadership as well.

The Push and Pull Strategy. Push your products and solutions to partners, customers and stakeholders by providing product technology udpates, training and education, and events to promote in the market. Pull customers to buy the products from partners or directly to you by providing discounts, rebates or rewards. Use the "What's in it for me" concept.  

• Focus on your customers
• Cover the market globally and locally
• Expand Smartly
• Control costs
• Implement good marketing plans at the right time
• Get the right people and retain them
• Be Informed!! Know your competitors

simply following the skimming price strategy

Build up trust in the market and build up a goodwill by hardwork . This can be achieved through the help of employees in the firm by motivating them with required knowledge of the market and its benefits to the firm and the employees so that in the market the firm can be able to show great performances.

The Marketing Research is the best way to attain the customers and become the leader in the whole market. After that Strong distribution channel, product promotion & placement the whole combination of marketing Mix is necessary 

The flow up one of the important tools and keeping your client updated with the market changes and provide him with the latest development in the product. and important tools take the feed back from you client.