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Social media has made a great impact in the way companies, hotels, restaurant and banks handle their customers both negatively and positively
The positive impact:
- it breaks all geographical barriers making it easier to interact with customers anytime any where
- it has provided a fast way to make inquiries and give feedback
- use of social media also allows organisations to reach out to a wider audience
- social media makes it easier to provide reference or advertise to people in the same social circles
The negative impact:
- some social media platforms have failed to provide up to date information to customers
- potential customers can be discouraged by negative reviews provided on social media
the new technology of social media have big impact in people mind , most of people in their home use Facebook, Twitter, Instagram, So, smart act is marketing in these social media , this is the new ERA.
use of social media also allows organisations to reach out to a wider audience
Social media is a powerful tool nowadays to reach and get mass visibility for companies for their products and services offered.
It is a tool with two side sharp edges and so it should be controlled and used with utmost care and scrutiny. Both good and bad impression will be conveyed, if not used in an intelligent way.
the social media giving more affect in any kind of businees mainly in advertisement .Most of the customer they are encourage now in advertisement in social media they spending in every minutes in social media huge of advertisement big impact to atttact the customer.
Social Media had a tremendous effect as to how companies, hotels, restaurants and banks handle their customers. Customers in the 21st century require state-of-the-art user experience and fast responses to inquiries. With the help of social media, the sectors mentioned above are challenged to deliver the best possible customer experience.
In current era, social media serves as one of the most powerful tool for employer branding including other additional benefits linked together. As almost every one has access to Smart phone and use of Social networking sites (like Twitter & Facebook) are very common, one adverse post can ruin the business goodwill. However, same medium can be utilized by the company for marketing its most recent offers.
Social media is a great way to empower what the company has to offer. It's a great advantage and disadvantage for the handling of the above commercial companies. On the advantage side of it, it's a way to gain many feedbacks from the public which in terms could enhance the company's customer relation and making them more advance in how to improve on product and services, great for advertising and a speedy way of reaching the public both globally and internationally . on the disadvantage side of it, could be a downfall in exploiting information for competitors which in terms put these companies at risk with their competitors etc, it's also a channel that could hindered the company's reputation by the blink of an eye if something goes wrong internally. in conclusion i would say that the impact of social media has far more greater impact for a company's growth and development as well as financial gains based on the fact that it's quicker channel of networking and advertising globally and internationally and has a lesser disadvantages comparing to the advantages in my opinion.
I don't really think that social meida has that big of an effect.
Social media now is a very important way to deal with the customers directly, to know their experiences and to get their feedback.
As important it seems to be, it can also be dangerous, if its been used in a dishonest way, people might leave a negative feedback thinking they'll get a compensation, or competitors might use this to affect your reputation.
On the other hand, having a good feedback on Social media is like a non paid ads, happy customers will bring their friends and followers without any cost on the company.
Social media is very effective if its used in a professional way.
