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Is that packaging of the product is more important rather than product ?

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Question added by Ashar Alam , Sales Manager , Hareem Packaging
Date Posted: 2017/01/30
Yusuf Al Baroudi
by Yusuf Al Baroudi , Media Coordinator , DMS Global

I wouldn't say if it is more important, but it is AS important.

 

Marketing of a product is crucial. McDonalds isn't the best food, but the way they market themselves convinces you they are good.

 

If I were to give you a cheese sandwich rapped in gold, you'd think the sandwich is just as the gold that surrounds it. But in reality, it's just a regular sandwich.

 

I hope I made sense, here.