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It ensure relevant staff to focus on customer oriented services, as well as also ensure compliance of guide lines for facilitation, targeted and comprehensive support when customer needs. It also maintain checks and balances at levels.
Thanks
I support the answer which given by my colleague Manzoor
Provides articulate Orientation for actual consumption to eventual satisfaction.
it helps in sitting the customer expectations.
if i succeeded to give correct data to customer helping him to set his expectation then, i can do my best to meet the expectation (or exceed it), this will let sure the customer satisfied.
thanks,