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Do complaining customers represent a huge opportunity for more business?

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Question added by saleh Abdu , Administrative Officer , Fawaz A Alhokair & Co.
Date Posted: 2017/02/09
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Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

No.

They represent a small but nonetheless worthwhile opportunity for more business.

Their main benefit is in identifying areas of the business that may need improvement.

Ahmed Alkhamali

As a competition market, yes.

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