Bayt.com

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What measures the success of a new product launch in the markets highly dominated by General Trade?

Product Launch Trade Facilitation Trade Studies Commerce General Business Administration
user-image
Question added by Khursheed Ahmad , Head of Sales , SJS International
Date Posted: 2017/02/12
Upvote (0) Views (1) Followers (1) Answers (1) Report Question
Write an Answer
Register now or log in to answer.
Shahid Hasan
by Shahid Hasan , Regional Manager-Central , Shan Foods Pvt. Limited

The only reflection of Product launch success is Secondary Sales in 12 weeks as it depicts Repeat Sales. Also, a survey of Share of Mind and Top of Mind through Markwting team. As General Trade no doubt dominating but if consumer is asking then je is compelled to keep new product at his shelf.

Write Your Answer
More Questions Like This