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Simply put, if your exact competitors are present in a particular show then you should also be there.
But below are few more pointers before deciding:
You may also want to look at the 'Location & Size of Your Booth'.
Hope it helps
- First you have to do your homework and conduct a detailed research about all exhibitions organized for your product range.
- You should know which markets you are interested in, and compare it with the event visitors statistics (percentage of visitors from each country)
- You should consider the timing of the show whether it will be a business travelling time for executives and decision makers or not
- Also it should not be in the same time of another major event organized in another country
- Size of the show with respect to organizing company, venue, number of exhibitors, quality and size of exhibitors, and number of visitors.
- Ofcourse you can consider other factors like presence of competitors, price, available locations and areas....etc.
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