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Which is the more important step in Public Relations to successful publicity between grabbing attention and stimulating desire?

Marketing Digital Marketing Marketing and brand Management Public Relations
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Question added by Emma Ouma , Cashier , Nike
Date Posted: 2017/02/15
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by Deleted user

Understanding their needs.

Firstly understanding the needs in order to be able to grab attention and then professionally manipulate the need to stimulate a desire.

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