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Publishing relevant and quality content is the initial phase of your search engine rankings and there is no substitute for great content.
Update your content regularly and this is viewed as one of the best indicators of a websites’s relevancy, so keep it fresh and up to date.
If you know how to do link building the right way, then link building is king of SEO.
Doing effective link building along with fresh contents is enough to get your website to the top of Google search. For more information on link building campaigns, visit Link Building Resources and Tools.
It is easy to say but practically very difficult to implement if you do not have plenty of money. You will definitely need to do the following
This will not happen overnight. It will take time, effort and resources because you will need to create a brand for your business. This is where social media comes in. Share your content on social media platforms and if it is up to scratch people will start talking about it and sharing your content.
If you have money, you may use social media influencers to push out your content to their followers. This is because their followers already believe in them.
I hope these basics make sense to you or someone else.
Enjoy
Getting your website at the top of SERPs can be achieved through a blend of strategies but one is king, namely; unique content. SEs bots have thirst for different and out of the box contexts.
It depends on whether you want to promote a personal website or a business website. The reason for this is it all comes down to budget. There are a lot of factors that come into play such as your budget, the quality of your website and content, on page and off page optimization, the latter would require a lot of time and investment depending on the competition in your industry. The level of channels you want to use to promote your website, whether you business requires a need for a PPC solution or it may require an out of the box solution. If you are a business I would highly recommend you to hire a professional to handle this area as being the business owner it is not possible for you to do every thing by yourself. Also make sure the said professional knows what he/she is doing as many people in this industry claim to know what they are doing but in reality that is far from the truth.
I think Stanley explain quite nicely. Overall you need two important things.
1- On Page Optimization (keyword research, title, meta descriptions, headings, content, canonicals etc.)
2- Off Page Optimization (backlinks, quality content implementation, guest posts, etc.)
For On Page you need to do the website technical audit and implement the corrections on issues.
For Off Page you need to spread the quality content, get notice by target audience, get a link on your content. Check your competitors what they are doing and how you can do it in a better way.
Social media another platform to get notice and get links through.
quality content and natural back link is most important
Natural Search and Organic Search Engine Optimisation (Onpage + Off Page factors) with white hat implementation techniques as suggested by other experts with Long Tail Keywords focussing unique and refreshing design as well as content always helps in ranking better with a mix of Social Media Optimization strategies thus giving an edge.