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Can we quantify customer value proposition( CVP ) ?

New Product development
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Question added by AJI V KURIAKOSE , Asst. Business Development Manager , ACCL
Date Posted: 2017/02/19
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SATHYA PRAKASH KANNAN
by SATHYA PRAKASH KANNAN , Senior Management , SATHYA PRAKASH. K

I suppose, we can quantify a CVP. Before any NPD, a thorough market research on the same & their tools can be used on the desired target group & their feedback can analyzed & converted in quantified modes to understand the CVP.

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