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Consumers don’t want products, consumers want life-enhancing solutions. Creating relevant solutions requires a 360 degree focus on the consumer. Identify an unmet market need. Engineer a consumer-focused solution. Develop a digital marketing strategy that communicates the solution (as the primary message with product-specific information as the secondary message) to the correct segments. Map your customer journey, develop product personas and marketing personas and engage the consumer by making them a part of the solution.
