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What are the biggest mistakes businesses make when using Facebook for marketing?

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Question added by Varnica Chadha , Senior Sales Manager , Modelux Properties
Date Posted: 2017/02/20
Jawad Asghar
by Jawad Asghar , Marketing & Pr Manager , United Mobiles (Pvt.) Ltd

The biggest mistake is that they actually believe that they can do it without any advice and this approach leads to failure. Facebook business pages has a lot of options and before creating a business page you should have the knowledge to manage it, otherwise they should hire the professional.

Kamal Fayad
by Kamal Fayad , The Marketing, PR, Loyalty & CRM Head , Arabian Oud

A. Not using targeting function which allows you to target segments at your micro-marketing plan in FB advertisements.

B. Focusing on attracting followers only.

C. Non-interactive posts.

D. A page with no content.

E. Not responding to messages and engagements.

F. Non effective advertisement (not AIDA).

Mohammed Ajawi
by Mohammed Ajawi , Client Services Director , PENSO Agency

The biggest mistake brands do when being on facebook is using the platform without putting budget toward facebook media. It is important that brands understand that facebook is a media platform and not investing enough on media for recruitment and engagement will not get you anywhere. 

Over posting or posting more than 1 time a day might lead to user disliking your page. facebook is not a broadcast channel. 

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