Register now or log in to join your professional community.
Definitely yes if done with the right intent. The trick is to avoid PR just for the sake of PR. One must have a plan and agenda to push forward and a serious measure to assess the impact. PR can reach far beyond the aim of advertising because what is expected from that discipline is word of mouth. If people get it, they may love it and would speak about it. As usual the AIDA model in place will assist the PR manager to get attention, drive desire and call to action.
indeed, by comparing the costs and results of both.
Yes. PR is better than advertising as PR is more cost effective, has more longevity than advertising, more credible than advertising.
Public relations builds strong relationships not only with clients but also with stakeholders. They are also used to manage the flow of information between a company / brand and its various audiences. Moreover, public relations are now accepted as a management function in a growing number of companies, in the same way as finance, human resources or information technology.
Despite the fact that there is often a love-hate relationship between marketing and public relations, but I see that the latter would give better results in the long term than good advertising
yes, as good public relation is the standard to maintain relation between all parties and to achieve the desired goal.
I expect it is the beginning of success
