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Consistency.
Sure, you need a good product at a good price. (And good customer service, if appropriate.) And yes of course, as the world changes you may - or may not - need to improve or develop that product. You'll almost certainly have to develop the manufacturing process.
But as to the product itself? It may change, but it must be consistent. Reliable.
Transparency is key to customer loyalty
We can build life-long customer loyalty by the following points considered :
1- Keep Good relationships with customer at all times
2- Presentation the high quality services after sales
3- Improve the product and its benefits from time to time
4- Approach the customer during the overshooting case to resolve any problem
5- Creating the trust and credibility in the quality and price scale compare with other competitors
6- Reaching out with customer daily to know his requirements and listening to his opinion & proposals