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What leads the market: technology innovation or customer's needs?

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Question added by MOHAMED SAEED ELBUSHRA SAEED IBRAHIM , Networks and Security Consultant | ICT Project Manager , Freelancer
Date Posted: 2013/05/08
Deleted user
by Deleted user

Some leading companies, like Apple, believe in innovation first.
Others still depend on developing products and services that match customer's needs.
In my opinion, companies should be both proactive and reactive when it comes to market innovation.

MOHAMED SAEED ELBUSHRA SAEED  IBRAHIM
by MOHAMED SAEED ELBUSHRA SAEED IBRAHIM , Networks and Security Consultant | ICT Project Manager , Freelancer

yes,you are right,but i think this will be a very difficult issues to company how to deal with regarding to the un expected change in the needs and expectation of the customers and at the same time how you can let them to be satisfied with your innovation.