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With the brisk wish, let the customer to brief then reply him in a precise manner with some appreciation towards him. Customers will throng on to you.
ask questions not related to sales,say something about weather,ask if they are enjoying the event and you praise something they did ask for help
I think all customer service representatives should undergo training/s on using telephones as one of the ways of marketing. Everyone knows how to call using a phone and also knows how to answer a phone but not everyone knows how to do it properly and with etiquette.