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What are the benefits of segment marketing over mass marketing?

Mass Marketing Marketing Digital Marketing
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Question added by Madan Khadka , Accounting Manager , P
Date Posted: 2017/03/05
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Stanley Mathew Mbiydzenyuy
by Stanley Mathew Mbiydzenyuy , SEO and digital marketing Director , SEO Elites Ltd

I suppose the reason is that it is impossible to target everyone. However, it also depends on the type of business and products on offer.

However, by segmenting we are able to spend our marketing budgets responsibly while eliminating waste. 

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