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century architects using this term to explore there imagination
The notion that simplicity and clarity lead to good design. The phrase is often associated with the architect and furniture designer Ludwig Mies Van Der Rohe (1886-1969), one of the founders of modern architecture and a proponent of simplicity of style.
That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity, brevity in communication is more effective than verbosity.
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