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For example, when you visited a website like Amazon or Alibaba and made a search on a particular product, a cookie or piece of code is set to track your visit. From that point, you will be targeted by either Amazon or Alibaba and will receive ads when you are on a site that is part of the Google Ad Network.
Re-marketing helps us to retain the new and existing customers. They mainly use cookies and other data to display Ads.
Briefly explained by Karym Bentebbal
