Register now or log in to join your professional community.
Facebook ads vs. Google Ads: two different methods of targeting consumers. It is either based on specificities such as demographics, gender, age, region, and interest or based on keywords used which indicate what a person is looking for.
I would suggest to target users what they search for because in this case, you can target the audience with the right intent and know what your audience is looking for. For instance, if some come to your ads after searching "where to buy iphone pro in dubai", then by looking at this search term you come to know that this user is looking for iPhone or interested in buying in it which is not the case on Facebook.
Whereas, on Facebook, you don't get any idea what your audience is looking for when they click on the ad because they are shown ads based on their interest and behaviours no based on their need.
I hope this helps :)
Thanks,
Wasim Momin
In my humble opinion, What they search for is part of what they are.
If you are targeting music fans, you can find them on facebook following music pages and have discussions using music hashtag. or you can target them through search keywords of music.
To be effective, you need to have both on your plan. Facebook and Google ads if you combined them in one plan, and address it effectively. you will get better results than addressing only one channel of them.
i think what they search for and keywords is better, when you search for something you tend to have interest in it or wants to know more about it, while in social media it is rarely that you show interest in something that you just passed by while scrolling your page.
