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Firstly i will check and evaluate the previous experience, secondly acertain that they are people of Integrity. i will look for interpersonal skill, communication skill and their zeal for the position.
Make sure to identify the candidate's integrity to themselves. If someone does not have integrity to himself or herself, then they will not serve you with integrity.
If I am one of the person I will focus on the person's personality because I know that others will focus on his ability.
Thank you for the invitation
I agree with colleagues answer
it must be his convincing power ,confidence and how he manages to attract customers to purchase products from him
Personality and ability to negotiate and convince
Thanks
More than one points I will focus on :