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Does having a hybrid marketing strategy help in creating blue oceans?

Is there a link between having hybrid marketing strategy (differentiation and cost leadership) and opening a door for creating blue oceans in online businesses? Or does being in a blue ocean pushes the company to use hybrid marketing strategies?

University Teaching Marketing Research Marketing Blue Ocean Strategy Strategic Management
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Question added by Ayah Bani Mustafa , Marketing Manger , Merchmallow
Date Posted: 2017/03/13
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