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How Do Private Label Products Impact The Consumer Shopping Experience?

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Question added by Shukri Ibrahim , Administration Officer , Rezayat Company Ltd
Date Posted: 2017/03/14
Ashraf E. Mahmoud (PhD)
by Ashraf E. Mahmoud (PhD) , University Lecturer, Freelancer Consultant and Trainer for Int'l Business & Banking TF. , FreeLancer

Thanks for invitation,

Private Label Products: are typically those manufactured or provided by one company for offer under another company's brand, and are available now-a-days in a very wide range in all types of industries which produce goods or services.

The following  are some various advantages for the retailers to use private-label brands:

  1. Control over product or service pricing
  2. Marketing independence
  3. A personalized image (and higher customer loyalty)
  4. Higher control of production, marketing, distribution and profits
  5. Personalized inputs such as logos and taglines
  6. Changing customer preferences

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