What is the purpose behind hiring a PR agent?

Hiring a small PR agency can deliver just as much compelling exposure in both traditional and online media as a larger firm. Smaller PR companies are often comprised of a close knit group of individuals who are all focused on meeting their clients PR objectives. 

There are plenty of reasons for hiring a good PR Agent:

• PR can bring valuable connections and introductions to influencers and potential sponsorship partners.
• Effective and well-done public relations (and social media) is time consuming. It’s a special blend of art and science…a true skill. 
• We love working with in-house marketing teams. There’s an element of expertise and industry knowledge that comes with working inside your own business.
• PR is not just media relations. Often, it involves plugging in wherever needed and becoming a trusted advisor and aide to the client.

This is technology era and it is necessery to hire pr agency because may b it is small or big. 

It's a direct relationship with the community by definition. It's essential especially in an environment where social media presence is vital and control over influencers otherwise is minimal.

PR helps audience engagement, boosting and managing image and reputation, it builds credibility and it's accurate in terms of market/ campaign feedback.

It's not a cost effective advertising in anyway as misperceived by many, instead, it forms along with advertising the main channels of marketing communications.

Following could be the valid reason for hiring the PR agents

Compete with your competitors

Building brand recognition

Stay relevant.

Bridge the communication

Increase you ROI (Return on Investment)

Connect the company with the public to win customers and customers and connect them with companies and other private institutions and gain public opinion and work questionnaires on the performance and products of the company to improve performance in the company's work for the best

Hiring a PR agency aloows the company to stay well connected with the crowd, retaining local clients and aquiring new ones

A PR agent is hired to create awareness aboout the Organization's brand/Product as we compete in the Market.  This largely influemces image of the Organization and enhances brand value.  He also focus the Organization's success and capacity to the public.

It all begins depending on the overall vision of the organization & the top management (& unfortunately ends, at at least in this part of the world I would say with the top management). If sales growth, environment & economic sustainability and empowering consumers are the vital components of the organization in consideration, then certainly hiring a well networked PR agent/agency is a must. 

What a professional PR agent brings to the table is certainly worthwhile and ROI in terms of driving traffic to the website, or increased engagement on Social Media, etc. which in turn leads to building strong brand recall and awareness.

PR agent is hired in order to enhance the visibility of the organization by connecting with all the necessary stakeholders. Reputation management of the company is a critical aspect of this role and a good PR specialist will always keep a track of not only the happenings in the company but the industry at large and explore opportunities to network with relevant stakeholders in the larger interest of the company.

In order to have somebody focused on dealing with Public Relation issues.