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What is more important : Customers or targets?

When pressed for achievement of targets, what is your priority? If the customer is not willing to buy your product before your deadline finishes, what would you do? Push the customer or think on behalf of him and postpone the sale maintaining the relation?

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Question added by Ekta Jas , Head Of Digital Marketing , InnoBoxx Services
Date Posted: 2017/03/22
Muhammad Umer
by Muhammad Umer , Senior HSE Officer , REDCO International Qatar WLL

Customers are more important than targets. If the customer would satisfy, He/ She definitely prefer to come again and the target will automatically achieve. Targets can only be achieved when there is customer. No customer no achievement of targets! 

Ahmed Fawzy
by Ahmed Fawzy , HR Manager , Sleepless Diligent Services.

customer is more important, if you are looking for a long term business relationship.

by time , you will get your target automatically 

Joe Seychell
by Joe Seychell , head of IT , Pinnacle Investment

I agree with  Muhammad Umer but with out customers - there are no targets. So it depends on the product or service as to the strategy you need to employ to maximise both on a growing scale to trend up. 

Susant Sabat
by Susant Sabat , Manager Delivery excellence , congizant technology solution India

Customer and target both. If want satisfy customer then meet their needs like target, bug free etc. That is all about quality. Customer means everything.

biswash pun
by biswash pun , team member , kfc

in any buisness target should be the customer. product should be good and attractive to the every type of  customer in the right time and in right place.

 

John Mories Macalinao
by John Mories Macalinao , Housekeeper , HRH King Salman bin Abdullaziz Palace

For me they go hand and hand. For you to meet your targets you need your customers.

Customers and targets both are important , but priorities are based on what goods or services are offered to customers. And how much the target is valuable for the company. If the customer is not willing to buy our product then we have to know the reason Behind . And should focus on making new customers for the product. Keeping views of customers in mind we should go for the innovation and TQM .

Shukri Ibrahim
by Shukri Ibrahim , Administration Officer , Rezayat Company Ltd

 I would say your marketing plan should cover both targets -- the market and customer. The broader your reach in your marketing efforts, the more likely that you'll draw enough potential customers to take advantage of your services. Moreover, the more diverse your marketing efforts, the more you can raise your level of visibility as a business. After all, while you have a target audience, increased visibility means you may reach those outside of that market as well.

Audrey San Gabriel
by Audrey San Gabriel , Moderator , Bayt.com

Customers are more important. Your target will be met once you provide what your customers need. 

Deleted user
by Deleted user

Customer is more important, as satisfied customer can bring more and more customers, integrity build long-term customer relationship, that will likely to be a source of repeat business and to recommend the business to friends and family.

On the other hand, target is a short-term concept, essentially made to keep you focus on goal achievement. If you look at target as the ultimate goal, you will lose both, customer and target.

tebib djillali
by tebib djillali , حارس أمن , بيات للخدمات الإطعام والفندقة

Thank you for your kind invitation

The goals are the most important. When setting goals, you will know who the customers are.

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